13: Is your packaging connecting your brand with consumers?
Your packaging is the first thing a consumer sees when shopping for their food, it conveys information about taste, experience, and your brand. The latest Table Talk Podcast looks at packaging design, and how food and drink brands can use it to help promote their products, and most importantly, become more sustainable. Join our panel including the Deborah Dawton, Chief Executive, Design Business Association, Chris Aukett, Director, The Big Picture, and Chris Griffin, Chief Executive, Museum of Brands, Packaging and Advertising explain how brands can make a connection with consumers through creative pack design.