179: Is a colour coded nutrition score the future of front of pack?
It’s been 8 years since the introduction of the UK’s front of pack traffic light system which was intended to offer consumers a simple guide for the nutritional value of the food that they are about to buy. With rising levels of obesity and a lack of consumer understanding, is it time for an alternative approach to food labelling? In this episode - brought to you in partnership with Danone - Stefan Gates is joined by Rachel Bradford, Nutrition Policy Manager to talk through Danone’s Nutri Score System, which is their commitment to simplify front of pack nutritional information. Can this new system - which is already available to consumers in France, Germany and Spain - succeed in enabling healthier consumer food choices across all areas of society?