182: From linguist graduate to communication specialist: intriguing pathways to rewarding careers in food
The latest in the Careers Conversations series from Table Talk explores some of the secrets behind building a career in food communications and brand strategy. Sophie Caplan is a Flavours Communication Specialist at global flavour and fragrance manufacturer Givaudan. She studied English Language and Linguistics at university, during which time she started a personal food blog. She describes how this personal interest spurred her on to find a company that aligned with her personal values - ultimately leading her to Givaudan. She shares her journey to her dream job which now involves working with consumer insight experts and food technology teams all the way through to planning social media campaigns, photo shoots, video productions, podcasts and managing media. She is joined by Alex Ririe, Director at The Collaborators - a specialist food and drink branding agency. Alex studied advertising management at university and went on to work in financial advertising. But, it was her passion for wine and spirits that has led her to be a successful specialist in food and drink brand strategy and storytelling. She is now a leading brand strategist and recognised industry speaker working with some of the most exciting food and drink brands in the sector. Hear their stories about what drew them to the food industry; how their personal values have shaped their career paths; why being a people person matters in food communications and how to stand out when applying for that first job.