190: How Veg Power is winning the war on veg and changing the way kids eat
Trying to get kids to eat their 5 a day can be a losing battle, but a battle that one man is brave to enough to take on. Dan Power, Chief Executive of Veg Power, and mastermind behind the Eat Them to Defeat Them campaign, joins Stefan Gates to talk about how a campaign to overpower veg has helped to increase vegetable sales by 500 million children’s portions. Dan shares his passion and ambition to transform every family’s dinner table into a place of joy, discussing the importance of looking at life through the lens of a child to help children change their bias towards fruit and veg, and his new seasonal veg campaign which will help a different generation of parents bring up their kids in a more sustainable and healthy way.