21: Health claims: What food businesses need to know
Health claims are an important marketing tool for food businesses, if your product has a nutritional or health benefit, why not shout about it? However, many businesses, especially SME's, may not know the regulations they need to comply with when they make these claims. Join Jessica Burt, Associate (Food Law), Mills & Reeve, & Liz Tucker, AfN Registered Nutritionist & Food & Drink Industry Advisor as they explore the challenges food businesses face in relation to health food claims, and what impact new legislation like Natasha's Law, has on the claims businesses can make.