26: The growth of alcohol-free drinks
In this episode we focus on the rise of low and no-alcohol drinks, and how a new, young, health-conscious consumer is causing a surge in demand for these products. Joining us in the studio are Kantar, Three Spirit, and Club Soda: The Mindful Drinking Movement to discuss how the landscape has changed, the new products and development that are invigorating the market, and whether retailers should see the low and no-alcohol sector as a threat, or as an opportunity. About our panel Andy Crossan, Consumer Insight Director, Kantar Andy has been with Kantar for over 10 years. In that time he has worked internationally as well as domestically within their Worldpanel division which delves into the shopping habits, consumption and attitudes of adults in Great Britain. Specialising in Alcohol shopper and consumer behaviours for the past 6 years, Andy represents Kantar at conferences presenting on key topics such as the movement towards moderation and the low/no alcohol sector.’ Dash Lilley, Co Founder, Three Spirit Three Spirit is a functional, alcohol free, adult drinks company based in London. Dash manages product and oversees everything to do with liquid development, ingredient sourcing and supplier / manufacturer relations. He also plays a key role in brand creation and development. Dash has worked extensively as a drinks consultant for multiple innovative start ups as well as some large corporate clients. This has enabled a wide understanding of the market as well as the various challenges that can face both large and small business’. Laura Willoughby MBE, Co-Founder of Club Soda; The Mindful Drinking Movement Laura Willoughby MBE is co-founder of Club Soda, the Mindful Drinking Movement. Their aim is to create a world where nobody feels out of place not drinking. Club Soda has individuals, drinks brands, and social spaces in its membership. Club Soda has over 50,000 individual members, have built a venue listing guide for mindful drinkers (clubsodaguide.com) and they run the UK’s only Mindful Drinking Festival which is now in it’s 7th edition. She is author of How to Be a Mindful Drinker, a new book for 2020 published by DK books. Laura is chair of Imbibe’s No & Low Taste Awards judging panel for 2020. Club Soda's Mindful Drinking Festival, in association with Lindeman's, takes place at the Truman Brewery, Brick Lane, London on January 18th and 19th, it is free to attend.