70: What does the future of healthy beverages look like?
Consumers are becoming more health conscious, and the impact of the Covid-19 pandemic has only accelerated that trend. More than ever producers of drinks need to highlight the health benefits of the beverages they are producing in order to make an impact. But what health benefits are consumers looking for? What are the trends that manufacturers are seeing in the drinks market? What does the future of healthy beverages look like? In the latest Table Talk Podcast in partnership with Givaudan we get their invaluable insight into the future of healthy beverages. Joining host Stefan Gates are Mieke Acda, Product Manager, Naturals & Nutrition, Marta Kusnierz, Category Manager, Sweet Goods & Dairy, and Carine Egoroff, Consumer Sensory Insights manager, Beverages EAME. About our panel Mieke Acda, Product manager natural and nutrition EAME Mieke Acda has more than a decade of experience in technical and marketing roles in the food and nutrition industry. Mieke joined Givaudan in 2018 and manages the Innovation Platform Naturals and Nutrition for Sweet Goods, Dairy and the Beverages segments in EAME. This platform is responsible for innovation in natural flavours and developing solutions for the nutrition industry. Mieke has a background as nutritionist and a degree in marketing. Marta Kusnierz, Category Manager Sweet Goods and Dairy, Europe, Africa, Middle East (EAME) Marta has more than 10 years of experience in sales and marketing in the food and home appliance industry. Marta joined Givaudan in June 2020 and manages the Sweet Goods and Dairy category in EAME. This wide category consists of segments like chocolate, bakery, gum and candies, as well as dairy and plant based dairy. Marta has a background in sales, marketing and category management and holds a degree in political science and communication. Carine Egoroff, Consumer Sensory Insight Manager for Beverages, Europe Africa, Middle East (EAME) Carine Egoroff has more than 20 years of experience in sensory and consumer science. Carine joined Givaudan in 2009 as Senior Sensory Project Manager for EAME. In 2011 she became the Sensory Group Leader for Snacks. In 2015, she became the Consumer Sensory Insight Manager for Beverages, supporting innovation in various applications in alcoholic and non-alcoholic beverages. Prior to joining Givaudan, Carine worked in the sensory research field for E&J Gallo winery in US, and PSA automotive company in France, exploring sound and tactile perceptions. Carine graduated from the University of Technology of Compiègne in France with an engineer degree in Biology.