Does your content speak for itself? A fireside chat with Preston So, author of Voice Content and Usability - Tag1 TeamTalk
For thousands of years, much of the content that fills our books and today lines our websites has been rooted in the written word. But in recent decades, voice interfaces have grown in both performance and popularity as users begin to seek novel ways to access information, especially through the uniquely human medium of spoken content. How do we adjust to the new paradigm of voice content—copy and media conveyed through sound—when our content strategy and design approaches remain moored in visual experiences? How do our content architectures and technical paradigms need to evolve to embrace the growing momentum behind voice content in customer experiences? As the pandemic continues, sales of smart speakers and smart home systems are through the roof, and user expectations will soon follow.Giving our content a voice requires a mindset for new conduits of audio and orality. When navigation becomes negotiation, when leafing through becomes listening through, and when fixtures of the web like links, breadcrumbs, and calls to action become a matter of verbal, not visual, affordance, how do we need to adjust our content strategy and design? In this Tag1 Team Talks episode, we sit down with Preston So (Editor in Chief, Tag1 Consulting and Senior Director, Product Strategy at Oracle) to discuss the promising new world of voice content, how it fits into existing content strategy and content management paradigms, and how Ask GeorgiaGov, the first voice interface for residents of the state of Georgia and among the earliest content-drive voice interfaces in existence, came to life.