S3 Ep.2 Enable Better Service: Aarde Cosseboom’s CX mission

Aarde Cosseboom knows a thing or two about creating amazing customer experiences. In fact, he wrote the book on it. Drawing from over 15 years of expertise in the contact center space, Aarde penned “Enable Better Service.” The book is a detailed and engaging guide to transforming the way businesses build relationships with their customers — and how they can turn call centers into finely tuned revenue-generating machines. Today, Aarde is the Senior Director of Global Member Services Technology, Analytics and Product, for the famed eCommerce fashion company TechStyle. In this episode, Aarde breaks down some of the key concepts from his book and shares how TechStyle transitioned thousands of its employees around the globe to work from home in just 24 hours — all while maintaining the service levels its members have come to expect.

Om Podcasten

The podcast where we explore the essence of customer experience, creativity, and company culture through stories from some of today’s most accomplished professionals. Join hosts Nathan Bennett and Mari Yamaguchi as they explore how great leaders think, learn from their failures, and how they inspire others to succeed. Spanning across multiple industries, our guests include the CEO of an International Airport, the Director of a bustling contact center, female leaders in technology, experts in sales and marketing and many more. If you’re hungry for insightful, compelling, and often hilarious stories from all walks of business life, then we invite you to sit back, relax, and take a moment with us. About Genesys Genesys® powers 25 billion of the world’s best customer experiences each year. Our success comes from connecting employee and customer conversations on any channel, every day. Over 11,000 companies in 100+ countries trust our #1 customer experience platform to drive great business outcomes and create lasting relationships. Combining the best of technology and human ingenuity, we build solutions that mirror natural communication and work the way you think. Our industry-leading solutions foster true omnichannel engagement, performing equally well across all channels, on-premise and in the cloud. Experience communication as it should be: fluid, instinctive and profoundly empowering.