S3Ep118: How To Build a Brand Around Your Passions with Brett Herman, Founder of Edie Parker
What happens when your passion for luxury and cannabis meet, and it actually works? I sat down with Brett Heyman, founder and creative director of Edie Parker, to talk about how she transformed a cult-favorite fashion brand into a design-forward cannabis company without losing her identity, vision, or edge. Brett is proof that you can build a business that’s playful and purposeful, rooted in values but never afraid to push boundaries.Key Takeaways:Why cannabis needs brands just as much as it needs policy reform.If no one’s building the space you belong in, you’ve just found your mission.The real story behind creating THC products women actually want to buy.Why social justice must remain front and center in this industry.Your perspective as a woman isn’t a hurdle—it’s your edge.Learn More About Brett Heyman & Edie Parker & Flower by Edie Parker:Websites: https://edie-parker.com/ & https://edieparkerflower.com/LinkedIn:@brett-heymanInstagram: @edie_parker & @edieparkerflowerTikTok: @edieparker_About Our Guest Brett Heyman is the Founder of Edie Parker and Flower by Edie Parker. Before launching her own company, she was the Director of Public Relations at Gucci. Prior to Gucci, she held senior PR positions at Dolce and Gabbana and Gucci. Brett is a founding board member of the Parenting Center at Mount Sinai Hospital and started the Edie Parker Foundation, a 501(c)(3), which supports social service programs with a focus on women and children.About Our Company, The Justice Dept.A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰.Website: https://www.thejusticedept.com/YouTube: www.youtube.com/@jenniferjustice6653If you love what you are getting out of our show, please subscribe.This is a Lady Business LLC & SMC Production