Building An Effective Consumer Engagement Strategy
Consumer engagement goes well beyond consumer satisfaction or content development. It’s the effort of a brand or business to build meaningful relationships with its consumers through intentional interactions and establish deeper loyalty. It’s about putting the consumer at the forefront of your overall strategy to understand their needs, adapt to evolving preferences, and drive competitive advantage. In this episode of Taking Stock, I’m joined by colleagues Amy Levine and Idoia Hidalgo as we discuss the key components of building an intentional and seamless consumer engagement strategy.