Macro Trends in Consumer Goods
Macro trends in consumer goods have wildly accelerated and evolved over the last two years in the face of the ongoing COVID pandemic. From behavioral changes in consumers to unprecedented supply chain disruptions, a near-overwhelming number of factors has driven meaningful shifts in how consumer products organizations conduct their business. In today’s episode of Taking Stock, I’m joined by Global Vice President of Business Development & Strategy for Consumer Industries at SAP, Mark Osborn. Mark shares his insights on how the industry has evolved in recent years and the impact of COVID on macro trends in consumer goods. Mark’s insights bring to light the context of the industry, how it’s evolved, and how brands can evolve to meet rapidly changing consumer expectations and market dynamics. Click below to listen to the full discussion with Mark and subscribe to our insights to receive more information like this each week.