RGM and Consumer Engagement: Taking Stock with Amy L. and Ryan M.
In our last episode of Taking Stock, we spent some time talking about understanding consumer motivations. In this episode, we dive into how consumer engagement is central to your revenue growth management strategy and how to connect the dots between RGM and consumer engagement – two functions that can often feel disconnected. In this episode of Taking Stock, I’m joined by Amy Levine and Ryan Mulligan as we discuss a holistic perspective around revenue growth management and how an effective consumer engagement strategy is connected to a successful RGM discipline.