Team Up Marketing and HR to Attract, Engage and Retain Talent
Today’s #WorkTrends podcast is about partnering Marketing and HR for phenomenal talent strategies. It’s a powerful alchemy that happens when Marketing and HR teams align to attract, engage and retain talent. We’ve all seen an expansion in scope and role of both the Chief Culture and Talent Officer: both roles are increasingly held accountable for strategic business growth — but we haven’t always had a great roadmap for joining them together. Well, Now’s the time. Unemployment at an all-time low, and candidate as well as employee expectations mean you’ve got to be really smart about how to attract and retain people. It’s never been more important for marketing and HR teams to combine forces.
Today’s guests, Diane Adams, Sprinklr Chief Culture and Talent Officer and Grad Conn, Sprinklr Chief Experience & Marketing Officer, are here to lay it all out for us — and talk about the approaches they’ve used at Sprinklr to bring in, inspire, and to be honest, keep top talent. They’re passionate about the crossover of marketing and HR to create an amazing workplace culture — and about how marketing techniques that keep engaging customers can be utilized so effectively when it comes to talent.