#5 PUBLIC RELATIONS with PR expert Graeme Harris – podcast
We can learn a lot from the PR industry. For example: be very careful about your declarations. It is risky and oftentimes false to declare that something has never and could never happen. PR professionals do more than crisis management and issuing press releases! They also manage investor relations, internal corporate communications, speech writing, and social media. After listening to this episode of Talk About Talk, you will be a savvier consumer of marketplace communication. References & Links Graeme Harris * LinkedIn – https://www.linkedin.com/in/graemeharris/ * Graeme’s Podcast Recommendations – * https://nicoleconsulting.com/podcast/and http://revisionisthistory.com/ Cause or Purpose-Driven Marketing – * Nike & Colin Kaepernick – http://fortune.com/2018/09/20/colin-kaepernick-nike-campaign-sold-out/ * Gillette & “The Best Men Can Be” Campaign – thebestmencanbe.org and https://www.forbes.com/sites/michelleking/2019/01/20/gillette-responds-to-controversial-advert-challenging-toxic-masculinity/#56d12dcf5bb7 * https://www.edelman.com/sites/g/files/aatuss191/files/2018-10/2018_Edelman_Earned_Brand_Global_Report.pdf * https://blog.bufferapp.com/purpose-driven-marketing * https://www.anheuser-busch.com/newsroom/20071/09/anheuser-busch-sending-six-truckloads-of-emergency-drinking-wate.html PR Industry & Crisis Management * Tylenol poisonings – http://content.time.com/time/nation/article/0,8599,1878063,00.html * Maple Leaf Foods poisonings – https://www.cbc.ca/news/business/how-maple-leaf-foods-is-handling-the-listeria-outbreak-1.763404 * BP oil spill disaster – https://www.cnn.com/2015/04/14/us/gulf-oil-spill-unknowns/index.html * United Airlines Breaks Guitars – https://www.youtube.com/watch?v=5YGc4zOqozo * VW emissions scandal – https://en.wikipedia.org/wiki/Volkswagen_emissions_scandal * Samsung exploding batteries – http://wapo.st/2ENQ4H6?tid=ss_mail&utm_term=.3629d14ca0f2 * Huawei issues – https://www.cnbc.com/2019/01/21/huawei-goes-on-the-pr-push-to-fix-its-damaged-reputation.html * #TimesUp and #MeToo – https://economictimes.indiatimes.com/magazines/panache/from-harvey-weinstein-to-bill-cosbys-trials-convictions-timesup-sends-clear-message/ben-affleck-actor-producer-director/slideshow/62307770.cms PR Industry vs. Marketing *