Companies use 75+ tools on average. Is there too much tech at work?

Over the last decade the number of Martech companies has grown exponentially. There’s countless tools for hosting websites, hundreds for sending emails, systems for housing data, tools for visualizing data, and on and on and on. No one knows this better than today’s guest Scott Brinker, Founder of ChiefMartec blog and creator of the Martech supergraphic, a well-known visual that attempts to organize marketing technology by logos. 10 years ago the quaint graphic had 150 logos. Today’s version has over 8,000. With the martech industry growing exponetially--and companies, on average, using 75+ tools--we have to ask: How much tech is too much tech?

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Who says data can't be sexy? Here on Talk Data to Me, we beg to differ. Join cohosts Stephanie Tonneson and Sam Balter as they chat with industry professionals, who help them answer the age-old question, "What the hell is going on here?" one piece of data at a time.