Pain vs. Gain: How to best market your coaching? Episode 74
The conversation explores the question of whether to lead with problems or results when selling coaching services. Yannick and Siwash discuss the effectiveness of selling a solution to a problem and the alignment with positive psychology. They also explore the power of leading with a vision and inspiring clients to move towards their desired outcomes. The conversation delves into the different approaches of being a painkiller or a vitamin, and the importance of choosing the type of clients an...