Three Marketing Tips for Changing Conditions

In this episode we cover three business marketing tips to manage the effectiveness of your marketing in changing economic conditions. It is important to understand what your competitors are doing and where your customers are in your territory to be able to do effective marketing. Mark talks about your paid, owned and earned marketing tools and how to manage these. He also emphasises the difference and importance on focusing on both short and long-term marketing and the importance of seeing both digital and physical engagement with the customer as one.

Om Podcasten

John Sinclair and Mark Palavestra provide business information, tips and ideas for people in the automotive industry. They interview senior executives to deep dive automotive business topics, with the intention of sharing automotive business ideas and automotive business reviews to help listeners grow and create a successful automotive business. With extensive senior management experience, they hope through sharing these insights they impart value to viewers in and out of the automotive industry.It includes a range of business ideas on leadership, strategy, management and hands on topics on sales, finance, marketing, advertising, social media, pr and how to run an automotive dealership. They deep dive into social media, sales techniques, business improvement and profit improvement. Topics also cover automotive repair business and sales. Should you wish to get more information or add different perspectives subscribe to the channel and leave comments. All contributions appreciated