Understanding Public Relations(PR) and Story Telling for Successful Marketing of Your Business

In this audio, we're going to talk all about Public Relations (PR) and story telling and how best to leverage Public Relations (PR) to increase successful marketing of your business. We will discuss various types of public relations including paid, earned and owned. We will also discuss how to do storytelling and the need to take customers on a brand journey. We will also investigate the need to leverage assets such as product, location, events and people in the business. If you're a company senior manager or business owner in a automotive OEM or dealership and you deal with the press or do public relations (PR) then this is a audio for you. After listening to this audio, you'll be able to understand at a high level what are the key elements in developing story telling for effective public relations for your business.

Om Podcasten

John Sinclair and Mark Palavestra provide business information, tips and ideas for people in the automotive industry. They interview senior executives to deep dive automotive business topics, with the intention of sharing automotive business ideas and automotive business reviews to help listeners grow and create a successful automotive business. With extensive senior management experience, they hope through sharing these insights they impart value to viewers in and out of the automotive industry.It includes a range of business ideas on leadership, strategy, management and hands on topics on sales, finance, marketing, advertising, social media, pr and how to run an automotive dealership. They deep dive into social media, sales techniques, business improvement and profit improvement. Topics also cover automotive repair business and sales. Should you wish to get more information or add different perspectives subscribe to the channel and leave comments. All contributions appreciated