There is no doubt that COVID-19 has impacted how businesses operate. Business priorities have changed and projects are being scrutinized now more than ever. While some projects continue to get funded, many are getting scaled back or canceled altogether. In light of this, the pressure is on to get things right; no one has the luxury of making poor product decisions and spending time and money to fix it later. This is why design research should be on your radar – if it wasn’t already. By investing in some research, you can accomplish the following three things that will enable you to make smarter product decisions and validate where to spend your money.