The TikTok moment for Australia’s luxury retail sector

Luxury retail brands. They’re in demand in Australia right now and you might be surprised by who’s buying these high-end products. Forget the Boomers and Gen X, its Millennials and Gen Z who have a growing appetite for luxury, fuelled by their favourite influencers on TikTok and Instagram.These younger consumers helped push luxury retail trade in Australia to a record $6.2 billion in 2023 and the smart retail landlords are taking note. To discuss the trends, we’re joined by Tomi Grainger - most recently the Creator Engagement Partnerships Lead at TikTok - and by CBRE’s Sheree Griff.

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Step into the world of commercial real estate and join us for Talking Property with CBRE. In this podcast series, industry-leading experts discuss what’s shaping the property industry and what this means for businesses like yours.If you have any questions from this episode or property topics that you’d like CBRE to answer in future episodes, please email us at: talkingproperty@cbre.com.