25. Interview - Alice Rackley, Polytag

This week, James and Robbie welcome Alice Rackley, CEO of Polytag, a groundbreaking company revolutionising plastic recycling with UV watermark technology. Trusted by major retailers like Aldi, Co-op, Ocado, and M&S, Polytag is set to cover 50% of UK domestic household recycling, driving significant change in the way we manage waste. Alice shares the story behind Polytag’s journey, explains the fascinating mechanics of their innovative barcodes, and discusses how this transparency impacts brands. Are companies embracing the data, or are they wary of the insights it reveals?

Om Podcasten

If you think recycling is boring, think again. James and Robbie are here to prove that recycling is not only important but also downright fun! Ever wondered what happens to the lime in a recycled Corona bottle? Or, why a cucumber needs to be wrapped in plastic? The answers may surprise you. James does the research, while Robbie brings his unfiltered knowledge to the table, making for an unexpectedly entertaining deep dive into the weird and wonderful world of recycling. From busting myths to answering the wildest questions, you’ll laugh, learn, and maybe even rethink what you toss in the bin. “Rarely dry” - The Guardian