Ep. 33: Creating Instant Belonging With LEGO Figurines

Jess Frazier from Notre Dame University shares how they used custom LEGO figurines to increase engagement on the university's admissions Instagram. They rebranded their admitted student days as 'The Rally' and created a dedicated space where students could build Lego replicas of themselves wearing Notre Dame gear. The goal was to make students feel immediately welcomed into the Notre Dame family. This tactic was highly successful, with a 102% increase in engagement compared to the same admitted student post last year, 226,000 views on the LEGO reel—from 94% non-followers! Plus, the delight of students, parents, and staff alike.

Om Podcasten

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.