Ep. 35: Making It Cute for Impressions and Engagement

Miami University's toddler campus tour reel saw 33% more engagement than other admissions content on their main channels and won a Gold Case Circle of Excellence Award. How can we show our campus with the actual joy and excitement a prospect might feel visiting for the first time? Through the eyes of a toddler, of course. The reel featured Gerod Harder's two and a half year old son, Wesley, exploring key campus spots, attending a class, and taking snack breaks. The reel received over 100,000 impressions on Instagram — 3 times the average of other videos that month. It has been one of the university’s highest performing posts and received positive comments from internal and external audiences alike.

Om Podcasten

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.