Ep. 36: Reach New Prospects With Program-Specific Blog Posts

What if all you needed to boost your organic traffic was just a little collaboration? Jessica Creech, Web Content Marketing Specialist at Purdue University Northwest, shares how she worked with professors to build 6 program-specific blog posts with big results. These posts have over 80% organic search traffic to the site, resulting in 4,079 page views and 3,049 unique users. Plus, about 23% of all page clicks lead to program or application pages — supporting students taking the next step in their enrollment journey.

Om Podcasten

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.