Ep. 43: Using SEO-driven blog posts to rank for your institution’s values
What information do you hope a student finds when they search for “why do faculty relationships matter?” or “what does success mean?” Toni-Marie Critelli’s blog post at St. John’s University doesn’t hope for the best, she makes sure her institution’s content is ranking as a response. Tune in to this episode to figure out how as a team of two, they manage to produce 10-14 blog posts a month, ranking no. 1 in keywords such as “career mentoring,” “define success,” and “healthy snacks for college students.” Toni’s blog has seen a %1,400 increase in traffic over the past two years, and has created a prime opportunity for cross-campus content collaboration.