Ep. 49: Sending Financial Texts to Reduce Summer Melt

Frostburg State University ran a game-changing billing and financial aid texting campaign that engaged 73% of admitted students and their parents—resulting in a 7% reduction in summer melt. In this episode, Kristin Miller, Recruitment Communication Manager at Frostburg State, shares how her team leveraged texting to create personal, stress-reducing conversations with students and families. She walks us through the steps to run a texting campaign, the unexpected benefits, and how texting is shaping future engagement efforts across campus. If you're looking for a way to build one-on-one relationships with families while saving staff time, this episode is a must-listen!

Om Podcasten

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.