Ep. 6: Increase Your Webinar ROI With Prize Draws

Carrie Chambers, Director of Digital Strategy & Student Engagement at Butler University, shows us how to turn up engagement and conversions in online webinars using prize draws. Inspired by the popularity of Pearl Parties in the early pandemic days, she came up with an idea to host short info sessions, no slides, with prize draws every 4-5 minutes. The results are incredible: much more qualified leads and over four times more applications (and much lower investment in paid social!).

Om Podcasten

Talking Tactics devotes episodes to a single tactic that moved the needle on any enrollment, engagement, or fundraising metric. The catch? The tactic had to be done with limited resources: either by a single person, a small-but-mighty team, limited time, or without a big budget. You'll learn about single tactics from idea to results, so you can try them too. Talking Tactics is hosted by Dayana Kibilds and is a proud member of the Enrollify Podcast Network.