Keeping up with the consumers

First they went for toilet paper and hand sanitizer, then for remote parties and a home gym. What’s next? People are moving from one pandemic hysteria to another and companies across industries are trying to adapt and figure out the new normal. What should every startup founder understand about consumer behavior, especially in a time like this? How do challenges differ in B2B vs. B2C? What changes are here to stay? The journalist Andrii Degeler from Tech.eu and Linus Kullänger, Co-founder of Care to Translate, are joined in the (remote) studio by your hosts, serial investors Ashley Lundström from EQT Ventures, Christian Lindegård Jepsen from Heartcore Capital, and Pirkka Palomäki from Maki.vc.

Om Podcasten

Talking Tech – The Nordic View welcomes you to the world of technology, venture capital, and startups. Join the hosts – Nordics’ leading VC firms Maki.vc, EQT Ventures and Heartcore Capital – and dive into what went down in the European tech scene in the past quarter and what this means for entrepreneurs and investors looking ahead. In each episode, the three hosts and a guest journalist reveal their analysis on the European technology market and share concrete advice for startups founders, or anyone else, aiming to be at the forefront of change. Available on Soundcloud, Spotify, Apple Podcasts and Acast.