Ep468 - Annie Eaton | The Extended Reality Blueprint

Annie Eaton, CEO of the extended-reality focused company Futurus, visits Google to discuss her book “The Extended Reality Blueprint,” The book dives into the discovery and product development process through an immersive technology lens. “The Extended Reality Blueprint” focuses on design for non-gaming or gaming adjacent applications in extended reality, or XR, including augmented and virtual reality. Annie Eaton is a leading producer of immersive content in the extended reality space. Many of Annie's clients come to her with the same questions, often not knowing where to begin as they seek to implement extended reality solutions into their business. Readers will walk through the XR production process and learn how to apply this technology directly within your organizations in a meaningful and effective way. Join leading businesses like Delta Air Lines, Mars Wrigley, Georgia-Pacific, and JLG Industries, and learn how top companies are leveraging XR for greater market share, engagement, and profit. “The Extended Reality Blueprint” delivers a concrete, actionable process for bringing extended reality into your organization and embracing this crucial technology to remain current. Visit http://youtube.com/TalksAtGoogle/ to watch the video.

Om Podcasten

The Talks at Google podcast - where great minds meet. Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. Every episode is taken from a video that can be seen at YouTube.com/TalksAtGoogle. DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments. Also, the materials presented in the episodes are licensed to Google by the speaker(s). Google does not endorse any products or technology presented by the guest speakers.