Neuromarketing: The Future of Marketing | Prince Ghuman & Dr. Matt Johnson

You’ve definitely heard of marketing – but what about neuromarketing? Neuromarketing is the use of neuroscience to address marketing – more specifically, to address the limitations of common tools like A/B testing and market research. According to Prince Ghuman and Dr. Matt Johnson, neuromarketing is the future of marketing. They join Google to discuss their book, “Blindsight: The (Mostly) Hidden Ways Marketing Reshapes our Brains.” The book gives you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. Originally published in May 2021. Watch this episode at youtube.com/TalksAtGoogle.

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Where great minds meet. Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. You can watch every episode at YouTube.com/TalksAtGoogle. DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments. Also, the materials presented in the episodes are licensed to Google by the speaker(s). Google does not endorse any products or technology presented by the guest speakers.