The Power Behind What We Buy, What We Do, and Who We Want to Be | Marcus Collins

Just about everything we do – like what we wear, what we eat, and even where we work – is informed in some way by our cultural subscriptions. Marcus Collins studies cultural contagion, and how it manifests in society at large. He joins Google to discuss the evolution of brand and his book, “For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be.” Marcus is a professor at the University of Michigan’s Ross School of Business, and previously served as the Chief Strategy Officer at Wieden & Kennedy in New York. Before his time in advertising, he worked at the intersection of music and tech, leading iTunes and Nike’s sports music initiatives and running digital strategy for Beyonce. He’s a recipient of AdAge’s 40 Under 40 award and Crain’s 40 Under 40 award. Originally published in May 2023. Watch this episode at youtube.com/TalksAtGoogle.

Om Podcasten

Where great minds meet. Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. You can watch every episode at YouTube.com/TalksAtGoogle. DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments. Also, the materials presented in the episodes are licensed to Google by the speaker(s). Google does not endorse any products or technology presented by the guest speakers.