What to Say to Get Your Way | Jonah Berger

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power? Jonah Berger joins Google to discuss his book, “Magic Words: What to Say to Get your Way.” Jonah is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Originally published in June 2023. Watch this episode at youtube.com/TalksAtGoogle.

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The Talks at Google podcast - where great minds meet. Talks at Google brings the world’s most influential thinkers, creators, makers, and doers all to one place. Every episode is taken from a video that can be seen at YouTube.com/TalksAtGoogle. DISCLAIMER: The views or opinions expressed by the guest speakers are solely their own and do not necessarily represent the views or opinions of Google, Inc. The comments on this channel belong only to the person who posted them. We do, however, reserve the right to remove off-topic or inappropriate comments. Also, the materials presented in the episodes are licensed to Google by the speaker(s). Google does not endorse any products or technology presented by the guest speakers.