Ekaterra Rebrands as LIPTON Teas and Infusions

HEAR THE HEADLINES – Ekaterra Rebrands as LIPTON Teas and Infusions | CEO Nathalie Roos says rebranding will strengthen the company’s position as the world’s number one tea business | The First of Several Agriculture-Focused Satellites is Safely in Orbit | The Specialty Tea Institute Ceases Operations| NEWSMAKER – Mou Dasgupta, founder of Brook37 Thé Atelier| FEATURE INTRO – This week, Tea Biz travels to Princeton, New Jersey, where Mou Dasgupta created Brook37 Thé Atelier, a new premium brand run by an all-woman production team. During our conversation, she describes her vision of a new era in tea.Fresh Thinking for a New Era in Tea – Mou Dasgupta is pursuing her passion for tea after 25 years of trendsetting corporate leadership in the financial services industry. She developed a love for fine-quality tea while living in West Bengal, India, where she attended university in Calcutta. She trained in the sciences and holds a master’s degree in software engineering. She says Brook37 is proud to bring fresh thinking and an ethical and sustainable mindset to all we do,” she says. “Our unparalleled tea selection of flavors, aromas, and colors from around the world, along with exquisite packaging, help you choose a positive and aspirational lifestyle.”Support this podcast at — https://redcircle.com/tea-biz/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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The Voice of Origin The Tea Biz Portal is a global resource for sharing commercial data and science-based insights. The portal combines weekly news that most impacts the tea industry from the Tea Biz Podcast and  Blog with Tea Journey, a magazine for tea enthusiasts filled with nuanced articles about the places and people who passionately live a life of tea.   Tea is a fascinating and intricate topic… far more complex than one person can master. Our expertise resides in professionals who know the tea lands from birth and speak the native tongue. We believe that transparency is grounded in authentic storytelling, which is why the Tea Biz Portal enlists 40 voices skilled in 12 languages to tell the story of tea. www.tea-biz.com