Industry Clouds Lift Salesforce’s Market Reach
Industry-specific cloud products as Salesforce’s fastest-growing business are seeing steady adoption as customers look for out-of-the-box software solutions and to reduce the total cost of ownership. “I don’t think any company can afford too much customization, so I believe they’re all looking for something that’s fast and purpose-built,” Jeff Amann, executive vice president and general manager of Salesforce Industries, tells Bloomberg Intelligence. In this episode of BI’s Tech Disruptors podcast, Amann sits down with BI senior technology analyst Anurag Rana to discuss how Salesforce is tailoring its products to better fit industry use cases, striving for continued growth regardless of economic conditions. Amann also shares examples in various sectors, and previews some of the 100 AI use cases unveiled at Dreamforce.