LiveRamp’s Bloomston on Advertising Technology
Advertising spending is being pressured by the economic environment and there’s been a deeper focus and requirement for advertisers and marketers to think about the return on investment, and ensuring they have the right tools at their fingertips to measure and evaluate the impact of their spending, Kimberly Bloomston, LiveRamp’s senior vice president of product explains to Bloomberg Intelligence. Bloomston joins BI analysts Mandeep Singh and Geetha Ranganathan on this Tech Disruptors podcast episode for an in-depth conversation about the state of ad tech and the programmatic industry, as well as how companies are positioning themselves after the deprecation of cookies, with their sights on identifiers and connected TV.