154. How to price your app

There is no template for pricing apps or Software as a Service products, because each product is always a solution to a problem. Some problems are more important than others, and some are harder to solve. But, you can use frameworks to decide what price to launch and how to iterate.  In this episode you will learn: What questions to answer to decide the starting price for your product Why your ultimate vision for the company is the first step to deciding your price Why traditional business practices do not apply to tech product pricing ----- Apply for Sophia Matveeva's 1:1 Coaching Proram Power in the Digital Age   We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

Om Podcasten

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age. Listen to learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Hear interviews with entrepreneurs, investors, digital transformation leaders and Big Tech executives about how tech products and profits get made. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva. Sophia has Sophia has contributed to the Harvard Business Review, Financial Times, The Guardian and Forbes on entrepreneurship and technology. She has also guest lectured at the University of Chicago, London Business School, and Oxford University and many more.