204. How corporates stay successful. Lessons from The Innovator's Dilemma part 2

As generative AI shakes up industries, those who don't choose to innovate, won't survive. Let's learn from past disruptions.  Why did Sears lose their top spot as America's favourite retailer, but Hewlett Packard continue to make new products and grow? By understanding how corporates navigated technological change before, we can create a plan for the future.  This is part 2 in this mini series on The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen. Listen to this episode to learn: Why corporate leaders choose to ignore new opportunities and what to do about it What is reasonable to expect of an innovation unit (and what isn't) When tolerating failure is appropriate and when it's unacceptable  FREE GUIDE: Innovate but how? the pragmatist's guide to growth (in business & in life)    ---  To discuss a corporate training program for your organisation, book a consultation call here.  Happy clients include The Royal Bank of Scotland, Oxford University and Constellation Brands.  ---    We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co   Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter. 

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Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business. Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.