216. Public vs Private innovation: when being seen to be innovative is just as important as being innovative
Burberry was the first luxury brand to get on Facebook. By pivoting their image from fusty old raincoat maker to social media star, the brand appealed to millennials. The share price rose 4x and the CEO became the highest paid chief executive on the London Stock Exchange! Listen to this episode to learn when being seen as innovative is just as important as being innovative. Timestamps 00:00:00 - Introduction 00:01:26 - The power of perception 00:02:32 - Burberry's radical transformation 00:03:32 - Burberry's digital innovation 00:05:42 - Aligning brand perception with strategic innovation. 00:07:35 - Branding and Public perception 00:09:30 - Innovation strategies 00:10:29 - Public innovation as a strategic business tool 00:12:21 - Conclusion For the transcript, go to: https://www.techfornontechies.co/blog/public-vs-private-innovation For more career & tech lessons, subscribe to Tech for Non-Techies on: Apple Spotify YouTube Amazon Podcasts Stitcher Pandora Do you want to succeed in the Digital Age? Check out the Digital Leadership Coaching Program Say hi to Sophia on Twitter and follow her on LinkedIn. Following us on YouTube, Facebook, Instagram and TikTok will make you smarter