5. Top Mistakes Non-Technical Founders Make

In this episode Sophia Matveeva covers the top five mistakes non-technical founders make, most of which she made herself.  The main five mistakes to avoid are: Don’t make developers your first hires. Your first hire should be a User Experience designer Don’t confuse product metrics with business metrics Set your team tangible product aims with metrics and time frames Co-create with your users, rather than being rigid in your thinking At the start focus on product improvement, not on growth If you want to understand the cyclical production process of how apps, sites and algorithms get made, listen to Episode 3: The Most Important Thing About Tech If you want to learn more, then check out the Tech for Non-Technical Founders Course. You can also get access to more expert resources, interviews and join the Tech for Non-Techies community with TFNT membership. If you have suggestions for future episodes, tell Sophia on Twitter

Om Podcasten

Tech for Non-Techies helps Business Leaders have great careers in the Digital Age, with episodes on innovation, digital transformation, start-ups and how technology is changing business. Learn tech concepts, apply them to business strategy, and get practical advice on how to succeed as a Digital Leader today. Learn how to work with tech clients, transition career, succeed in digital transformation and start a company as a non-technical founder. Tech for Non-Techies is for: - Leaders in corporates going through digital transformation - Non-technical founders - Professionals who want to transition into a career in tech - Tech investors Hosted by tech entrepreneur, executive coach and Chicago Booth MBA Sophia Matveeva.