Beauty’s Disruptor: How e.l.f. Beauty Shapes Culture in the Tech Age
In this episode, I’m joined by Ekta Chopra, Chief Digital Officer at e.l.f. Beauty, to discuss how technology is reshaping the way we experience and perceive the beauty industry. Ekta shares her insights on tapping into digital to help create a different kind of company by disrupting norms and shaping culture through inclusivity, positivity and accessibility. e.l.f. takes a unique and personalized approach to meet its community where they are and show up in a way that authentically resonates with them. We also dive into data usage and explore the future of the beauty industry in a digital world, where technology continues to bring brands and consumers closer together than ever before.