How AdTech is Helping Brands Step Up Their Video Marketing Game
Marketing gurus have been telling us for years that video content is fast becoming the most powerful marketing tool. What they haven’t told us is how to make your content appeal to more than one audience segment - after all, why invest unspeakable amounts of money into a campaign that’s limited by its country of origin’s borders? Founder and CEO of Think Jam and an indisputable trailblazer in the AdTech space, Daniel Robey, is here to tell us all that marketing experts haven’t - namely how to make the constraints of language and cultural nuance a mere formality rather than an obstacle that could sink a company’s budget. The answer comes in the form of Daniel’s state-of-the-art versioning tool, an incredible piece of technology that enables brands to get their content to the right people, with the right message, at the right time, and do far more with a lot less. Tune in to hear more about the waves Think Jam has been making in the advertising space.