Building a Brand from Scratch: Strategies for Small Marketing Teams
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s es...