How to Build a Marketing Engine through Content with Joe Michalowski
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment. Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that...