The Lean Content Machine: Strategies for Scrappy Marketers
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment. Meredith shares her journey from working in larger ma...