EP24: Using Story Arcs To Engage Stakeholders with Mark Green
Summary Mark Green is host of the popular "Two PreSales in a Pod" podcast, he's the Master of Ceremonies at the Demofest Events and Director of Pre-Sales and Buyer Enablement at Consensus. In this episode we talk through story arcs and how they help you influence stakeholders. Key Takeaways Storytelling is a powerful tool for engaging and influencing people. A story needs credibility (ethos), logic (data), and emotion (pathos). Story arcs, such as the Cinderella arc, can be used to structure narratives and create tension and resolution. Crafting stories for different audiences and stages of the buying journey is essential. Storytelling can be applied to demo automation to create engaging and impactful presentations. Showlinks Elevated You Home - www.elevatedyou.live/twhs Ben Linked In - https://www.linkedin.com/in/benpthoughts/ Mark Home Page - https://www.mark.technology/ Mark Linked In - https://www.linkedin.com/in/marktechnology/