AffiniPay's Evolution: From Payment Platform to Practice Management Software and Beyond (Dru Armstrong, CEO)

AffiniPay is historically a fintech company with a big presence in legal. Their flagship product is LawPay used by law firms to bill clients and accept payments. Dru joined the company in 2021 and right around that time, the company ventured beyond the world of payment software and acquired MyCase, which is law practice management software used by law firms to keep all case details and documents in a single location, keep track of tasks and streamline client communications. Growing up, Dru wanted to be a lawyer because she comes from family of lawyers, including her father. She studied law at the University of Chicago, but after a couple of gigs with law firms, she figured out that maybe the law wasn’t for her. So, she finished her MBA and went to work for Boston Consulting. After a few years as a consultant, she needed a break, and, being somewhat of a foodie, she went to work in the kitchens of some of New York's finest dining establishments. She took lessons learned from the kitchen into her later work as a co-founder of a baby monitor start-up and ultimately roles as CEO of the property management company Grace Hill and now AffiniPay. In this episode, Dru talks about: Joining AffiniPay and its mission The company’s acquisition of MyCase and expansion into practice management software Affirm, AffiniPay’s Buy now, pay later product and its impact The company’s AI plans and integration within the platform Core responsibilities of a CEO and what has surprised her in her role as a CEO   Want to keep up to date about new episodes? Technically Legal Update List. Want to learn more about Percipient (percipient.co)? Follow Chad on Linkedin: Chad Main | LinkedIn Follow the podcast on LinkedIn: Technically Legal | LinkedIn Follow the podcast on Instagram: Technically Legal | Instagram Follow the podcast on X: Technically Legal | X Episode Credits Editing and Production: Grant Blackstock Theme Music: Home Base (Instrumental Version) by TA2MI  

Om Podcasten

Technically Legal is a legal tech podcast exploring how technology is transforming the legal landscape. Each episode features insightful interviews with legal innovators, tech pioneers, and forward-thinking educators who are leading this change. Our guests share their experiences and insights on how technology is reshaping legal operations, revolutionizing law firm practice, and driving the growth of innovative legal tech companies. We also explore the broader implication of technology on everyone involved in the legal system, from practitioners to clients. The podcast is hosted by Chad Main, an attorney and founder of Percipient, a tech-enabled legal services provider. Chad launched Percipient on the belief that when technology is leveraged correctly, it makes legal teams more effective. Technically Legal Podcast is an ABA Web 100 Best Law Podcasts Honoree.