George Corbin, SVP of Digital at Marriott International
Among other topics, George discusses the following issues with Metis Strategy: * Marriott’s place among the highest revenue earners by a digital channel * The maturity curve and the challenge of disruption for incumbent companies * Advantages that incumbents have over startups in evolving industries * Disrupting your own organization * The millennial mindset that spans across multiple age demographics * Leading and managing a transforming organization * The impact of Airbnb on the hospitality industry * Adapting across an organization to fundamental shifts in customers' needs and expectations * The influence of culture and existing operating models on a company’s management of digital disruption * Marriott’s embracement of the localization of the travel experience * Characteristics of a successful Chief Digital Officer * Building alliances and coalitions to drive and support change * Using pilot programs to de-risk change for internal and external partners * Messaging as a service, not marketing George Corbin’s Biography George is the Senior Vice President of Digital for Marriott International, a $17 billion hospitality company. George is responsible for Marriott.com and Marriott Mobile, which last year accounted for over $13 billion in gross combined digital sales. He is also leading the effort to digitally transform the on-property guest experience across Marriott’s almost 6,000 properties in over 100 countries. Prior to his current position, George was Vice President of Global E Commerce at Marriott. Before joining the Marriott organization, George was the Managing Director and VP of iXL/Scient, a global internet consulting agency. George earned an MBA from Harvard Business School and a bachelor’s degree from the University of California, Davis.