How to Become Famous: Harvard Professor Cass Sunstein on the Concept of Fame, Beatlemania, Taylor Swift, and Other Insights from His Latest Book

881: Fame is often perceived as a pathway to wealth, popularity, and happiness, but its reality is more nuanced than commonly thought. In this episode of Technovation, Peter High hosts Harvard Professor and author Cass Sunstein to discuss his latest book, 'How to Become Famous: Lost Einsteins, Forgotten Superstars, and How the Beatles Came to Be.' Throughout their conversation, Cass explores his method of selecting long-term projects and the creative journey of developing ideas with modest claims to originality into compelling books. He shares insights from his research, including stories of the Beatles' rise to fame, Taylor Swift and Beyoncé as contemporary examples of fame's mechanisms, and the lessons from unrecognized talent. Cass also reflects on The Music Lab Experiment, his tenure at the University of Chicago, and his broader career.

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Twice-weekly conversations with top executives and thought leaders at the intersection of business, technology, and innovation. Each episode of Technovation explores the technology trends that are transforming business, and the leaders driving digital change inside their organizations. Produced by Metis Strategy and hosted by firm President Peter High, Technovation is the premier podcast for IT and technology professionals with the largest collection of interviews with elite CIOs, CTOs, and CDOs.