Amazon's "Secret Sauce" (and Why it Bought James Bond)
At long last, Amazon's purchase of MGM finally closed. While there's no new "news," there are big questions: What did Amazon get from the $8.5 billion it spent? And, more importantly to us: What does it mean for Amazon Prime subscribers? "If you build it, they will come" simply isn't true for content. We talk about what that means, why that fact benefits Amazon and the ways in which Amazon could revolutionize your viewing experience. We also discuss the acquisition in terms of buying a back catalog vs. acquiring franchises for future releases, and whether or not Amazon will be able to transform these beloved IPs in a similar way to what Disney has done with Star Wars.